Licensed content is a great way to get all the benefits of a blog for a fraction of the time and cost. A question we get often at Matcha is, “How can I make licensed content my own?”
The limitations for licensed content are few:
- You can’t change any of the copy or editorial within the content itself.
- No changing of in-line images, copy, author attribution, etc.
But beyond that? There are many ways to optimize licensed content for your brand! Here are some of the methods our customers have used to brand licensed content:
- Change the Feature Image
- Adjust the Title
- Introduce Your Content with a Branded Intro
- Write a Branded Conclusion
- Feature Your Product
Change the Feature Image
You are allowed to change your featured image (the image that appears at the very top of the article). This enables you to change the image to one more appropriate for your brand, whether that be an image you own or one that’s available for commercial usage. Many websites do offer freely licensable images, and a number of our customers have used sites like unsplash.com and pexels.com to source photography. Be sure to secure the necessary rights before publishing.
Adjust the Title
If you find yourself looking at a piece of Matcha content in the library and wishing the title was slightly different, you also have the freedom to adjust the title of your licensed content! There is just a single exception to this: you cannot make it seem like the content was originally written by or for your brand.
Example: Fran LeFrond has an ecommerce store called “Frond’s Friends.” She is publishing a piece from the Matcha library called “The Ultimate Anti-Aging Guide.”
- Fran cannot:
- Indicate she wrote the piece: ex. “Fran LeFrond’s Ultimate Anti-Aging Guide”
- Indicate her brand originally owns the content. ex. “Frond’s Friends’ Ultimate Anti-Aging Guide”
- Incorporate her product. Ex. “How to Stop Aging with Frond’s Friends’ Face Masks and This Ultimate Anti-Aging Guide”
- Fran can:
- Make the title seasonal/relevant to a holiday. “The Ultimate Anti-Aging Guide for New Year, Same You!”
- Target her ideal audience. “The Ultimate Anti-Aging Guide for Time-Strapped Moms”
- Make it a Listicle! “4 Ultimate Tips to Combat Aging”
- Or an instructional: “How to Stop Aging in Its Tracks”
- Generally, get creative! “Say Goodbye to Wrinkles with These Hot Tips!”
Introduce Your Content with a Branded Intro
With licensed content, the space before and after the article attribution is free territory for your brand. These are great places to write a short branded intro.
Example: Imaginary company, Cup Of Tea & Me, wants to introduce the article “8 Great Herbal Alternatives to Your Morning Coffee” from the Matcha library. Here are some ideas they could try:
- A global intro. This is an intro that can be placed as an intro to all licensed content pieces. All it takes is writing one intro one time!)
e.g. “Welcome to the Cup of Tea & Me Blog! At Cup of Tea & Me, we offer only the finest of herbal tea blends* to invigorate your day and delight your tastebuds. Please enjoy the content below!”
*As shown, you can even create a backlink to your product line in an intro.
- Introducing the piece & your guest author in conjunction with your brand and mission. While a custom introduction does ultimately take more time than a global intro, it provides your brand with a unique way to tie every blog post back to your mission and your product.
e.g. “For years, I was a coffee addict. I drank it morning, afternoon, and even night to get through my days! As I got older though, the caffeine headaches, morning jitters, and harshness on my digestive system started to grate on me. Thanks to a friend, I discovered a newfound love for tea. With Cup of Tea & Me, my mission is to spread the word about the benefits of tea! I hope you enjoy this piece by our guest author, so that you too can discover how to let go of coffee & bring on the tea party.”
- Introducing your piece & and tie in some of your best selling products.
e.g. "For years, I was a coffee addict, drinking it morning, afternoon, and even night to get through my days! As I got older though, the negative side effects of coffee started to grate on me. Thanks to a friend, I discovered a newfound love for tea and soon founded Cup of Tea & Me, where we offer only the finest blends of herbal teas, from Yerba Mate to Chamomile and more! Read on to learn about the various benefits of these delicious coffee-alternatives.”
Write a Branded Conclusion
Similar to a branded intro, you can write a branded conclusion in the space after the licensed article’s content attribution.
Example: Cup of Tea & Me could brand the piece “8 Great Herbal Alternatives to Your Morning Coffee” by using one of these ideas:
- A simple, global sign off. Similar to the branded intro, this can be a universal way to conclude your licensed pieces.
“We hope you enjoyed this article, and were inspired by it to live your healthiest life! At Cup of Tea & Me, we believe a delicious cup of tea is the perfect way to start or end your day. That’s why we sell only the finest herbal blends to invigorate your body in the morning, or soothe your mind after a long hard day. Check out our line of delicious blends here. Thank you for Reading! -- Cup of Tea & Me.”
- Tie the article back to your product line and provide a CTA.
“As you can see, coffee isn’t the only way to get your day off to an energized start! If you are feeling inspired to break free from the chains of coffee-induced caffeine headaches, jitters, and digestive issues, we invite you to explore the delicious offerings of our herbal tea blends and find out why we boast over 300 5-star ratings! Shop now.
- Feature suggestions for continued reading. If you have some of your own blog content, this is a great way to nurture new readers (who may not yet be ready to buy) further down the sales funnel of brand and product awareness.
- “If you enjoyed this article, you may also enjoy reading:
- 5 Ways to Boost Your Energy with Cup of Tea & Me’s Morning Matcha
- How to Brew the Perfect Cup of Loose Leaf Tea
- Can’t Sleep? Learn How Jane Overcame Insomnia with the Help of Cup of Tea & Me’s Chamomile Blend
Feature Your Product
If you use Shopify, featuring products or product collections within or beneath your licensed content is as simple as selecting the product you want to feature and clicking a button! You can learn more about our embedded product listings feature here.