This article will cover the following questions:
- What metrics should I be tracking with my locked content campaign?
- How do I set up a locked content filter in Facebook?
- What benchmarks should I look for?
Knowing what to measure is one of the most important parts of successful blogging. This becomes even more critical once you start driving subscribers.
Remember setting up your Facebook filters to gauge the success of your Traffic Campaign? The Locked Campaign filter is going to look very similar.
What’s not going to look similar is Matcha Insights. We’ve recently launched a new feature—Subscribers—where you can gather insights on your new leads.
Here’s what to track and how to interpret your results.
Locked Campaign Core Metrics
Creating a Lock Performance Filter in Facebook
Identify top performing pieces so you can inform your content selection moving forward.
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Setting up a filter for your Locked Content is going to look almost exactly like your Traffic filter. Here’s a quick recap - Head over to the Column dropdown and select “Customize Columns.” Include all the metrics listed on the right 👉 then click “Apply” to create a new view. Name your column preset something recognizable, like Matcha Subscriber View. Your view is now available under the Columns tab. |
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Performance Benchmarks
⚡ TIP: Locked content is similar to your traffic campaign, it may take testing out a few different pieces before you see results like the benchmarks above.
Once you find a performant conversion piece, you can likely promote it for 4-6 weeks before saturation (dip in performance due to audience exposure).
Now that your email list is growing, it’s time to focus on building a powerful drip sequence →