This article will cover the following question:
- How do I set up a conversion campaign that works?
Matcha Journey → Now that you’ve used Matcha’s Licensed Content to gain insights on your audience and determined what types of content work best, it’s time to start driving subscribers. You’ve already got the top of the funnel covered with a Traffic Campaign leveraging Matcha Content. It can become expensive to turn that cold traffic into buyers immediately, though. You should encourage potential buyers to move down the funnel through a variety of channels, especially with your owned channels, like an email list.
Why Your Business Needs Locked Content
In order to achieve these content qualified subscribers you’ll need two things: locked content and a conversion campaign optimized for subscribers.
Once you own a contact you can continue to market to them and push them through a drip sequence to get them closer to purchase.
In order to maximize subscribers, you’ll need to drive qualified traffic to content on your site that you’ve locked.
💡 Make sure your locked form is appearing on your article before moving to the campaign stage.
Setting Up a Locked Campaign That Converts
Your locked content form won’t just convert on its own. In order to maximize this conversion tool, you will need to set up a campaign that drives visitors to convert on your site.
Below is a step-by-step video breakdown on how to implement a locked content campaign that converts. If you’re already familiar with how conversion campaigns work, here’s the “Quick Take” checklist:
⚡Quick Takes ⚡
Campaign Level: Remember, this is where you set your objective and lifetime budget. This time, you’ll be optimizing for conversions.
Ad Set Level: Where you test your offer—content. At this point, you should have a good idea of your target audience, but you’ll need to ask yourself “would I trade my email for this resource?” Also remember here that your locked content form will be tied to the Subscriber Pixel Event.
Ad Level: This is where you test your creatives: image, headline, and copy. Don’t skimp here, make sure to A/B test copy + images. Facebook auto-optimizes this level, which means all you have to do is plug in the variables, and Facebook will take it from here.
At this point you can scale back on your traffic spend and shift efforts toward your conversion campaign.
Make sure to keep a close eye on your Matcha Insights to inform which pieces to lock in the future, and visit your Subscribers frequently to get to know your new owned audience.
Wondering if you've locked the right pieces? Here's how to determine which pieces to lock.