This article will cover the following questions:
- What is A/B testing?
- What role does content play in A/B testing?
To recap, your traffic campaign should have 3 goals:
The first goal—driving traffic—is easy with Matcha content, especially considering how content ads drive clicks at a 90% lower cost than product ads.
But in order to make sure your campaign is fully optimized, you may need to A/B Test to determine what hooks your audience and fills your top of the funnel most efficiently.
Why A/B test? You avoid bias and assumptions and you can inexpensively gather onsite data from Matcha and marketing data from Facebook to determine where the most opportunity is for your business.
With Matcha, you can publish multiple pieces per month and test them with your audience in a matter of minutes—and you should! We recommend publishing your allotted article limit at the beginning of every month and immediately putting them to work on Facebook as A/B tests to determine which drives the best results with your audience.
Finding content that resonates with your audience should be your primary goal here. Remember to familiarize yourself with all the filters and sorting Matcha offers to help refine your searches and really narrow in on what your audience cares about.
Find more on how to select content in Matcha here. And don’t forget to join our webinar session where we cover the best ways to use the Matcha library.
To wrap all that info up, here’s an overview of your strategy—
- Publish 2-4 different types of articles from the Matcha library
- A/B Test
- Determine top performing content
- Use Matcha insights to inform your future publications
Sound good? Let's get into writing ad copy that converts.