This article will cover the following questions:
- What are the goals of a traffic campaign?
- How do I set up a traffic campaign in Facebook?
Congratulations—you’ve published your Matcha content! Now it’s time to start driving traffic to those articles. Leveraging paid media on social channels is a great place to reach your audience!
Your traffic campaign should have 3 goals:
Here’s how to create a successful traffic campaign on Facebook with your Matcha content:
The primary goal of a traffic campaign is top of the funnel (TOFU) marketing. Your goal is to drive engaged traffic and increase your relevance with new visitors by using content that resonates with their lifestyles and interests.
You’ll be able to use your Matcha Insights tab to help track results, too. You may also want to A/B test different audience variables with your traffic campaign to help identify the audiences for whom your content most resonates.
⚡Quick Takes ⚡
Campaign Level: This is where you set your objective and lifetime budget. Here you’ll want to make sure you’re optimizing for traffic.
Ad Set Level: This is where you test your offer (content) and your audiences. Remember to only change one variable at a time if you’re interested in A/B testing audiences for more insight. This is also where you control where your ads are placed: Matcha recommends Instagram and Facebook.
Ad Level: This is where you test your creatives: image, headline, and copy. Facebook auto-optimizes this level, which means all you have to do is plug in the variables and Facebook will take it from here. Matcha recommends testing 3-10 variations per article.
A majority of our successful customers invest $300 a month on their traffic ads which drives a base of 1,500 visitors and allows you to promote more than one piece of content at a time. Once you begin running these promotions, make sure to visit your Matcha Insights to begin tracking onsite performance. Before you know it you’ll be on your way to locked content and building your email list.