There may be times when you want to share a locked article with your existing subscribers, but don't want them to see the gated form. There are a couple of ways to unlock an article:
- Send a locked article as “unlocked” with a modified URL
- Remove the locked form from an article permanently
Link a locked article as “unlocked”
Whenever a new subscriber submits their email in a locked form, a cookie is stored in their browser to prevent the form from firing on any other articles that they visit from the same device. However, there may be instances when you want your content to be “locked” for an audience in one marketing channel (like paid Facebook promotions), but “unlocked” for any audience on another marketing channel (like your email newsletter).
If you wish to “unlock” a locked article for a specific audience, you can add the following text to the end of the URL: ?utm_content=unlocked
E.g. The URL “https://getmatcha.com/blog/how-to-get-started-email-marketing-ecommerce-store” would need to be changed to “https://getmatcha.com/blog/how-to-get-started-email-marketing-ecommerce-store?utm_content=unlocked”
Anyone who clicks on this modified URL will see the full article.
Permanently remove a locked form from an article
If you notice that an article is no longer generating leads efficiently, it may be time to remove the locked form and test a different locked article. Here are the step for unlocking an article:
- Navigate to My Content.
- Click ‘Locked’ to view a list of your locked articles.
- Click on the article you would like to unlock.
- Click on the 'Edit' button next to the Subscriber Sign Up Form section
- Press the unlock toggle, or change access to unrestricted.
Viola, the article is now unlocked!
Learn more about how to get the most out of our Locked Content and Subscribers features.