Each piece of content you publish from the Matcha marketplace has been categorized on multiple levels. These categorizations can be used to refine searches in the Matcha library.
They are also added to subscriber profiles to provide additional insight about who your subscribers are and what types of content interest them.
Personas
Personas are based upon the multiple industry sources on consumer types. A persona is a segment based on consumer motivations, interests, and demographic information.
Examples of personas: Business Owner, Fitness Enthusiast, Working Mother.
Topics
Topics are the subjects that content falls into. Readers are more likely to engage and convert when you match the topic to their interests. Segmenting emails by topic is a great way to send a subscriber more content and product offers related to their interests. Topics are similar to Categories, but provide a much more granular breakdown.
Examples of topics: Dogs/Pets, Food and Drink, Skincare.
Category
Category is a broader grouping of articles by industry or segment most related to that content. ReadersSubscribers are more likely to engage and convert when you match the topic to their interests. Segmenting emails by topic is a great way to send a subscriber more content and product offers related to their interests. visit your site when offered content on the same or similar topics. Topics are similar to Categories, but provide a much more granular breakdown.
Examples of topics: Food & Recipes, Women’s Lifestyle, B2B.
Tags
Tags are completely customizable by you and are your personal categorizations! When customers request curated content, Matcha creates a couple relevant tags. Otherwise, an article will only have a tag when you’ve added it yourself. Use tags to organize content by month, marketing campaign, theme, audience, product, or however else you’d like to organize your content and segment subscribers.
Learn more about tagging articles here.
Use personas, topics, categories, and tags to segment your audiences and send them more relevant content and product offers.