This article will cover the following questions:
- What is locked content?
- How do I know I’m ready for locked content?
Traffic is critical for testing content against your core audiences—and it’s the most efficient way to fill the top of your marketing funnel, especially when you’re using licensed content. But to convert this traffic into subscribers, you’ll need to deploy Matcha’s locked content feature.
After a few weeks of traffic testing, you will likely have a good baseline of content performance to help determine which pieces to lock, so now you can begin driving subscribers. (If you haven’t tested traffic yet, you can learn more about how and why to do that here).
It’s never been easier to convert your readers into subscribers with Matcha Locked Content. This type of conversion tool appears as a form on your blog (image below) that the visitor can only unlock with their email address.
Need some inspiration? Read how Ogden Made drives over 200 new email subscribers per month for just $5 per day.
Before you lock content and begin optimizing for subscribers, use the checklist below to make sure you’ve done the testing and tracking to get the best results.
Locked Campaign Checklist:
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☐ Narrowed advertising to one audience |
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☐ Identified content types that your audience likes |
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☐ Achieved consistent onsite engagement rates over 70% |
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☐ Driven consistent, low-cost traffic (<$0.20 CPC) |
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☐ Published Matcha Locked Content form on your blog |
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☐ Verified your Pixel Subscribe event is active |
Check all the boxes? Perfect. Start driving subscribers with a Locked Campaign.