This article will cover the following questions:
- What is a catalog?
- How do I set up my catalog?
What is a catalog?
A catalog is a Facebook feature that allows you to sync your products with your pixel in order to track product views and add to cart actions. Catalogs are included in the set up phase because they are important to begin tracking early on so you don’t miss any retargeting potential.
A catalog is a really effective way to set up a bottom of the funnel (BOFU) campaign with what Facebook calls Dynamic Product Ads (DPAs). These ads are completely automated, which makes retargeting visitors that have demonstrated intent simpler.
We recommend you sync your catalog with Facebook early on to ensure you track all product and visitor activity to ensure you have access to as much data as possible as you push visitors closer to purchase.
How do I set up my catalog?
You can find or create a catalog by going to:
bussines.facebook.com → Business Settings → Assets → Catalog → Create Catalog
Facebook will prompt you to connect your pixel and then your products, the following platforms directly integrate with Facebook:
There are three ways to setup your catalog: