Consistent promotion of your content on Facebook and email will bring new visitors to your blog. The next step in the Matcha formula is conversion. This means generating subscribers by capturing a new reader’s email. Matcha recommends a couple of different strategies:
- Create multiple sign-up opportunities on your blog.
Make sure your blog includes multiple calls to action (CTAs) prompting readers to subscribe. At a minimum, you should have a subscription form on your blog homepage and on each individual blog page.
- Use Matcha’s locked content tool.
Putting valuable content behind a sign-up form (AKA locking it) is a great way to generate leads efficiently. Read more about how to lock content from the Matcha app.
When you set up an email capture form, make sure you have a way to follow-up with your new subscribers. Check out our free email marketing course to learn about how to effectively nurture subscribers through your sales funnel.