Consistent promotion of your content on Facebook and email will bring new visitors to your blog. The next step in the Matcha formula is conversion. This means generating subscribers by capturing a new reader’s email. Matcha recommends a couple of different strategies:
- Use your content in organic AND paid Facebook promotions.
Content ads are a great way to make sure your blogs are finding engagement with new consumers in your target persona. When it comes to driving efficient traffic, Matcha’s customers who use content ads average a $0.09 CPC (Facebook's average is $1.72).
- Create multiple sign-up opportunities on your blog.
Make sure your blog includes multiple calls-to-action (CTAs) prompting readers to subscribe. At a minimum, you should have a subscription form on your blog homepage and on each individual blog page.
- Use Matcha’s Subscriber Sign Up Forms tool.
Putting valuable content behind a sign-up form is a great way to passively generate leads. Read more about how to gate content from the Matcha app.
When you set up an email capture form, make sure you have a way to follow-up with your new subscribers. Check out our free email marketing course to learn about how to effectively nurture subscribers through your sales funnel.