Average Read Time
The average time a reader spends reading an article calculated in minutes. 1:36 is the average read time for articles published by Matcha customers.
Average Scroll Depth
The percentage of page depth a reader scrolls down. Keep in mind, scroll depth can be affected if the reader is on mobile versus desktop, and takes into account the entirety of the page. 65.6% is the average scroll depth for articles published by Matcha customers.
Bounce
Google Analytics measurement of how many visitors come to your site but do not click through. Matcha's Insights gives you a closer look at how many of those visitors are readers, and how long they are engaging with the content.
Learn more about how Matcha Insights and Google Analytics can work together to provide you with a complete picture of how visitors interact with your site.
Canonical Tags
A piece of code on a webpage, often a blog post, that tells search engine bots that this page is syndicated content and points to the site where the original content is. Using these tags ensures search engines do not penalize a website for publishing duplicate content.
When you publish an article from Matcha, we include the canonical tag in the HTML of the article body.
CMS
Content Management System, e.g. WordPress, Shopify Blog or Magento.
Content Clicks
The number of clicks to content on your site from the email they received.
Content-Influenced Leads
Leads are attributed to any article read before a consumer submits their email to a tracked form. If a consumer reads multiple articles before submitting a form, the lead is attributed to all of those articles.
Content-Influenced Revenue
Revenue is attributed to any article read before purchase. If a user reads multiple articles before making a purchase, the revenue is attributed to all of those articles.
Conversion Funnel
Matcha's conversion funnel demonstrates which content is the most impactful at each stage of a customer's journey to purchasing. We track which content visitors read the most, which content turns readers into email leads, and which content influenced leads to purchase from you.
See an example: Insights conversion funnel
CPC
Cost per click. When campaigns are optimized for CPC, they are optimized for a user’s click on your content ad.
CPL
Cost per lead. When ads are optimizing for CPL, they are optimizing for users that have clicked through to your site and choose to submit their email address.
CTR
Click-through rate. The percentage of recipients who clicked a link to your website via an email, ad, organic post, or anywhere else you may have promoted your content.
Custom Content
In contrast to licensed content, original content is a blog post or any other type of content that is owned by a brand. It is created by the brand or for the brand. Matcha provides original content to our customers as a service. Often this content is used to more directly market a brand or product.
Learn more: What is 'Owned' Content?
Dashboard
Tab within Matcha app that displays an overview of your performance and where you are in the Matcha Formula during the month. Also includes a feed of useful resources to reference as you grow your business.
Learn more: Dashboard Guide
Distribution
See: Promotion
Editorial Calendar
A calendar that is used to schedule blog and other custom content production. It not only helps to communicate what is being published when, but it also is a critical tool to help plan what you’re publishing and how it fits into other marketing activities.
Engagement Rate
The percentage of visitors that stayed on the page for more than 15 seconds. 77.7% is the average engagement rate for articles published by Matcha’s customers.
ESP
Email service provider. Where you send your marketing emails from.
Filter
Feature within Explore Library tab. Filters sort content by: location, topic, reader persona, tag, content type and publisher.
Learn more: Searching for content to publish
Global tracking code (GTC)
Code installed into the head of your website which will allows Matcha to measure content performance across your site.
When you connect with our Shopify or Wordpress integrations, Matcha's GTC is automatically installed in the header of your website. Matcha's GTC can also be manually installed through a tag manager or directly into the header of your website HTML.
Impressions
The number of times an ad is viewed by your audience.
Insights
Tab within Matcha app that brings in data about how your audience is engaging with your content. Pinpoints which content is pushing customers through your sales funnel to ultimately impact your bottom line. A view into who your audience is and how to engage them.
Learn more: Guide to Using Matcha Insights
Lead Form Tracking
A tool in Matcha integrations. Tracks the number of leads generated from each piece of content, so you can see how content is engaging readers to subscribe to your email newsletter.
Learn more: Setting up lead form tracking
Leads
Email addresses (or subscribers) captured from a form on your site.
Licensed Content
Content from premium publishers available through Matcha's Library to use on your own blog after entering into a legal agreement to use the content.
Learn more: Licensed Content FAQs
Locked Content
A lead generation tool where the visitor is compelled to enter their email address in order to view an article.
Learn more: Matcha Lead Generation Tools
Matcha Content Library
Searchable and filterable library in the Matcha app of nearly 15,000 licensed articles. Matcha users can instantly publish articles from this library to their own blog in accordance with the Matcha EULA.
Matcha Formula
• Publishing content your audience cares about.
• Promoting that content to drive inexpensive site visitors.
• Converting site visitors to subscribers so you can continue marketing to the.
• Measuring results and optimizing for more traffic, leads, and sales
Publish + Promote + Convert + Measure = Success
Matcha tracking code
See: Global tracking code
My Content
Section in the Matcha app where your curated, scheduled and published content live.
Open Rate
The percentage of people who opened the email they received.
Owned Content
See: Custom Content
Performance Blogging
See: Matcha Formula
Promotion
Marketing tactics to bring traffic to consume content on your website. This can can include channels such as organic search, email, organic social, and paid social advertising. Matcha offers managed paid social advertising on Facebook and Instagram in our Performance Packages.
Learn more: Facebook promotion FAQ .
Reads
The number of visitors that spend more than 15 seconds on an article page.
Syndicated Content
See: Licensed Content
Tags
Custom categories assigned to articles and curated within your My Content tab. Tags can be used to save and organize content for later use.
Learn more: Using Tags to organize your content
Traffic
The number of visitors to your site. Traffic can be measured by visits, visitors, or page views.
Visits
The number of times an article page has been visited.