Average Read Time
The average time a reader spends reading an article calculated in minutes.
Average Scroll Depth
The percentage of page depth a reader scrolls down. Keep in mind, scroll depth can be impacted if the reader is on mobile versus desktop, and takes into account the entirety of the page.
Bounce
Google Analytics measurement of how many visitors come to your site but do not click through. Matcha's Insights gives you a closer look at how many of those visitors are readers, and how long they are engaging with the content.
Learn more about how Matcha Insights and Google Analytics can work together to provide you with a complete picture of how visitors interact with your site.
Canonical Tags
A piece of code on a webpage, often a blog post, that tells search engine bots that this page is syndicated content and points to the owner site. Using these tags ensures search engines do not penalize a website for publishing duplicate content.
When you publish an article from Matcha, we include the canonical tag in the HTML of the article body.
CMS
Content Management System, e.g. WordPress, Shopify Blog or Magento.
Content Clicks
The number of clicks to content on your site from the email they received.
Content-Influenced Revenue
Content-influenced revenue is attributed to any article a customer read before making a purchase. If a customer reads multiple articles before making a purchase, the revenue is attributed to all of those articles.
Conversion Funnel
Matcha's conversion funnel demonstrates which content is the most impactful at each stage of a customer's journey to purchasing. We track which content visitors read the most, which content turns readers into subscribers, and which content influenced a subscriber to purchase from you.
See an example: Insights conversion funnel
CPC
Cost per click. When campaigns are optimized for CPC, they are optimized for a user’s click on your content ad.
Cost per lead. When ads are optimizing for CPL, they are optimizing for the people most likely to submit their email as a lead.
Cost per thousand impressions.
CTR
Click-through rate. The percentage of recipients who clicked a link to your website via an email, ad, organic post, or anywhere else you may have promoted your content.
Custom Content
In contrast to licensed content, original content is a blog post or any other type of content that is owned by a brand. It is created by the brand or for the brand.
Learn more: What is 'Owned' Content?
Dashboard
Tab within Matcha app that displays an overview of your performance and where you are in the Matcha Formula during the month. It also includes a feed of useful resources to reference as you grow your business.
Learn more: Dashboard Guide
Distribution
See: Promotion
Engagement Rate
The percentage of visitors that stayed on the page for more than 15 seconds. 77.7% is the average engagement rate for articles published by Matcha’s customers.
ESP
Email service provider. This is where you send your marketing emails from.
Filter
Feature within Explore Library tab. Filters sort content by: location, topic, reader persona, tag, content type and publisher.
Learn more: Searching for content to publish
Global tracking code (GTC)
Code installed into the head of your website that Matcha to measure content performance across your site.
When you connect with our Shopify or Wordpress integrations, Matcha's GTC is automatically installed in the header of your website. Matcha's GTC can also be manually installed through a tag manager or directly into the header of your website HTML.
Impressions
The number of times an ad is viewed by your audience.
Insights
Tab within Matcha app that brings in data about how your audience is engaging with your content. Pinpoints which content is pushing customers through your sales funnel to impact the growth of your subscription list, and ultimately, your bottom line.
Learn more: Guide to Using Matcha Insights
Lead Form Tracking
A tool in Matcha integrations. Tracks the number of subscribers generated from each piece of content, so you can see how content is influencing subscriber conversion.
Learn more: Setting up lead form tracking
Subscribers
Email addresses (or subscribers) captured from a form on your site.
Licensed Content
Licensed content, sometimes called syndicated content, is content produced by a professional publisher that can be legally licensed for use on your own website.
Learn more: Licensed Content FAQs
Locked Content
A conversion tool where the visitor is compelled to enter their email address in order to continue reading an article.
Learn more: Guide to Locked Content and Subscribers
Matcha Content Library
Searchable and filterable library in the Matcha app of nearly 10,000 licensed articles. Matcha users can instantly publish articles from this library to their own blog in accordance with the Matcha EULA.
Matcha Formula
• Publishing content your audience cares about.
• Promoting that content to drive inexpensive site visitors.
• Converting site visitors to subscribers so you can continue marketing to them.
• Measuring results and optimizing for more traffic, leads, and sales
Publish + Promote + Convert + Measure = Success
Matcha tracking code
See: Global tracking code
My Content
Section of the Matcha app where your curated, scheduled and published content lives.
Open Rate
The percentage of people who opened the email they received.
Owned Content
See: Custom Content
Performance Blogging
See: Matcha Formula
Promotion
Marketing tactics used to drive traffic to consume content on your website. This can include channels such as organic search, email, organic social, and paid social advertising. Matcha offers managed paid social advertising on Facebook and Instagram in our Performance Packages.
Learn more: Facebook promotion FAQ .
Reads
The number of visitors that spend more than 15 seconds on an article page.
Subscribers
Subscribers are attributed to any article read before a consumer submits their email to a locked form or another tracked form. If a consumer reads multiple articles before submitting a form, a lead is attributed to all of those articles.
Syndicated Content
See: Licensed Content
Tags
Custom categories assigned to articles and curated within your My Content tab. Tags can be used to save and organize content for later use.
Learn more: Using Tags to organize your content
Traffic
The number of visitors to your site. Traffic can be measured by visits, visitors, or page views.
Visits
The number of times an article page has been visited.