To stay on track for achieving meaningful results with Matcha, we have developed the following milestones in the first 30 days.
□ Connect your blog to Matcha. If you need additional instruction, you can find resources in the Account Setup & Troubleshooting portion of the Knowledge Base!
□ Publish your first article. This is the first step to filling your blog and bringing traffic to your site.
□ Publish your articles for the month. Publishing all your articles at once will give you the best data to compare performance.
□ Schedule articles for the next 3 months. Our most successful customers schedule out their articles ahead of time so they can focus on their distribution strategy across different marketing channels.
□ Post your articles on Facebook. Let your audience know about your blog. Use paid and organic posts to find out what they’re interested in! And if you need help getting started, check out our guide to building a traffic campaign.
□ Share new articles in your newsletter. Engage your subscribers with weekly emails. Read our email marketing best practices to learn more.
□ View your Insights for traffic and readers. The Insights tab should be the first place you look when you are thinking about content strategy. High engagement rate and read time will show you what your audience likes to read about.
□ Lock content that has healthy views an engagement rate higher than 75%. If a piece of content has high readership, a locked form is the best way to start capturing emails with a locked form. Here’s the how to for setting up a locked form!
□ Accumulate more than 200 content readers and 30 new subscribers. Not there by day 30? We are here to help. Submit a ticket so we can make a recommendation.
□ View Insights. When you are choosing your next round of content, take a look at which topics, personas and categories get the highest engagement and read time from your audience.
Use these milestones as a reference for your progress. If you find you are having trouble meeting a milestone, submit a ticket so we can help!