Consult this guide for definitions and explanations for terms used in Matcha Insights. Check out the Guide to Using Insights to learn how to get the most out of Insights.
The number of times an article page has been visited.
The number of visitors that spend more than 15 seconds on an article page.
The percentage of visitors that didn’t bounce. We consider a “bounce” anyone who leaves the page within 15 seconds of arriving. 77.7% is the average engagement rate for articles published by Matcha’s customers.
Avg. Read Time
The average time a reader spends reading an article. 1:36 is the average read time for articles published by Matcha’s customers.
Avg. Scroll Depth
The percentage of page depth a reader scrolls down through. Keep in mind, scroll depth can be affected if the reader is on mobile versus desktop. 65.6% is the average scroll depth for articles published by Matcha’s customers.
Leads are attributed to any article read before submitting a tracked form. If a user reads multiple articles before submitting a form, the lead is attributed to all of those articles.
Revenue is attributed to any article read before purchase. If a user reads multiple articles before making a purchase, the revenue is attributed to all of those articles.
Click-through rate. The percentage of recipients who clicked a link in the email. 2.43% is the average click-through rate among all of Mailchimp’s customers. Learn more.
- Open Rate
The percentage of people who opened the email they received. 20.81% is the average open rate among all of Mailchimp’s customers. Learn more.
- Content Clicks
Number of clicks to content on your site from the email they received.