Use Matcha’s Insights to monitor your blog’s performance. See how content influences traffic, leads, and revenue.
The top graph will display how your content engages readers, drives leads, and influences revenue over time.
- Engagement rate
Track how visits to your content translate to reads over time. Learn more about how how we measure bounces differently from Google Analytics.
See where traffic to your content is coming from.
See which articles influenced leads. Matcha attributes a lead to any article read before submitting a tracked form. View a list of your leads in the Matcha Subscribers tab.
See which articles influenced purchase. Matcha attributes revenue to any article read before submitting a tracked form.
Pinpoint what articles push readers to become subscribers.
The percentage of visitors that didn’t bounce. We consider a “bounce” anyone who leaves the page within 15 seconds of arriving. 77.7% is the average engagement rate for articles published by Matcha’s customers.
Avg. Read Time
The average time a reader spends reading an article. 1:36 is the average read time for articles published by Matcha’s customers.
Avg. Scroll Depth
The percentage of page depth a reader scrolls down through. Keep in mind, scroll depth can be affected if the reader is on mobile versus desktop. 65.6% is the average scroll depth for articles published by Matcha’s customers.
Revenue is attributed to any article read before purchase. If a user reads multiple articles before making a purchase, the revenue is attributed to all of those articles.
Click-through rate. The percentage of recipients who clicked a link in the email. 2.43% is the average click-through rate among all of Mailchimp’s customers. Learn more.
The percentage of people who opened the email they received. 20.81% is the average open rate among all of Mailchimp’s customers. Learn more.