Use Matcha’s Insights to monitor your blog’s performance. See how content influences traffic, leads, and revenue.
The topmost graph will display how your content engages readers, drives leads, and influences revenue over time. You can change the time frame that you're looking at by adjusting the menu on the left hand side of your Insights screen.
- Visitors and Readers
See trend lines for visitors and readers to better understand how effectively your content is engaging your audience.
See where traffic to your content is coming from.
See which articles influenced leads. Matcha attributes a lead to any article read before submitting their email in a tracked form. View a list of your leads in the Matcha Subscribers tab.
See which articles influenced purchase. Matcha attributes revenue to any article read before making a purchase on your site.
Matcha's conversion funnel will help you understand how different types of content influence action at different stages of your buyer's funnel.
The percentage of visitors that didn’t bounce. We consider a “bounce” anyone who leaves the page within 15 seconds of arriving. 77.7% is the average engagement rate for articles published by Matcha’s customers.
Avg. Scroll Depth
The percentage of page depth a reader scrolls down through. Keep in mind, scroll depth can be affected if the reader is on mobile versus desktop. 65.6% is the average scroll depth for articles published by Matcha’s customers.
Revenue is attributed to any article read before purchase. If a user reads multiple articles before making a purchase, the revenue is attributed to all of those articles.
Click-through rate. The percentage of recipients who clicked a link in the email. 2.43% is the average click-through rate among all of Mailchimp’s customers. Learn more.
The percentage of people who opened the email they received. 20.81% is the average open rate among all of Mailchimp’s customers. Learn more.