A content audit is a deep dive into the data behind your content. Based on your content goals and expectations, a content audit will tell you which articles are working, which articles are not, and where there are gaps in your content. A content audit will also provide the insights needed to create a coherent long-term strategy, which can bring more awareness to your brand and help increase ROI.
Content audits are the first step in building a content strategy. Matcha will work with you to gather the necessary data and will then create an easily-digestible report to reference when building your content strategy.