What is 'Owned' Content? October 28, 2019 16:57 Updated Owned content, or custom content, is professionally authored content created just for you from Matcha. You can find it in the "Owned" tab of the Explore page. Custom content is available with our performance bundles. Related articles How Do I Make Edits to Matcha Content? Licensed Content FAQs Matcha Trial FAQs What is a Matcha Publication Channel? Why do I need an email list for a Facebook campaign?