The Custom Content Tracker allows you to track the progress of original content creation, approve drafts, submit feedback, and move the project forward all within the Matcha app.
How it works
You will see the status of custom articles in the My Content section of the app. Use the "In Progress" filter to see custom content articles that are in flight. Here's how the process works:
- Your project manager will kick off custom content projects within the Matcha app after your content strategy, editorial calendar, and initial article topics are defined with you.
- Once an article outline is created, you will be notified via email that it is ready for your review. Then, you will login to Matcha to review the outline. You will need to approve the outline or leave feedback in the linked Google Doc. Once approved, your content team will go create the first draft.
- Once the first draft is ready, you will again receive an email notification that your draft is due for your review. Login to approve or leave feedback on the draft. Once the draft is approved, your content team will complete the final draft.
- You will receive a final email alert once the completed article is ready to be published. Woo hoo! Now you can login to Matcha and publish (or schedule) the article right away or save it for a later date. The tracker will show that the article has moved from 'In Progress' to Published (or Needs Scheduling if saved for later).
Once created, an article can be distributed on any channel. See more on how to publish here.
Tip: For your content production to stay on target, we recommend adhering to the feedback due dates in the Custom Content Tracker. Delayed feedback will result in delivery dates being pushed out accordingly.