Matcha's content marketplace aggregates content from many premium publishers across many lifestyle verticals.
Depending on your Matcha subscription, that content is available for your use and can be browsed in your Explore tab in Matcha.
Why should I use licensed content?
There are several benefits to licensed content:
- Licensed content enables you to use blog style articles to inexpensively and efficiently grow your business
- Licensed content is great for testing new audiences + learning what kind of content works with who
- Insights gleaned from licensed content allow you to make data-driven decisions about future content investments
Can I edit licensed content?
No, that would be considered a modification and against our licensing terms.
Licensed content shouldn’t be branded, as its primary job is to efficiently prospect and test new audiences. If you would like
- You can add resources in the header or footer of each page
- Product ads can be placed on the content pages as you would any landing page
- Licensed content can be included in branded newsletters
Can another brand use the same content as I do?
Yes, another brand can use the same content as you.
However, it is highly unlikely that the same consumer would encounter the same article twice.
Does using licensed content affect my SEO?
We put canonical tags on our licensable content so there are no issues with search. You can use any piece of licensed content from our library without penalty from Google.
Do I have to use the content you pick for me?
Nope! While our recommendations are based on what we know about your brand, experience and benchmark data, you’re welcome, if not encouraged, to browse our library of over 10,000 articles and publish any that resonate with you.
We’re always eager to learn more about your preferences, so if you're on a Matcha plan that includes our curation services and feel we missed the mark, please share feedback with us so we can make stronger recommendations moving forward.
What happens to the content if we leave?
Licensed content is yours to use as long as you’re a subscriber. If you do decide to leave Matcha, the licensed content is legally required to be removed from your site per our EULA.