Matcha integrates with MailChimp to help you better understand how your content, such as blog posts, articles, and other forms of content marketing, impacts email marketing performance. While MailChimp shows you how each email campaign performs, it is difficult to see how different content influences clicks, open rates, and click-through rates.
To set up the integration with MailChimp, simply go to the Settings page in Matcha and authorize your MailChimp account. You can learn more about setting up the MailChimp integration here.
Once the integration is enabled, you can see email marketing metrics in the Analytics section of Matcha. The Matcha app will show you for each of your email campaigns:
- Website visits: show how much total web traffic came from clicks as well as the total clicks on content versus non-content links. Website visits allow you to see how much traffic blog posts, articles, and other forms of content marketing are driving to your site.
- Open rate: shows your email open rate compared against the industry average (same as what is shown in MailChimp).
- Click-through rate: shows the overall click-through rate for an email and the percent of clicks to content-type pages. Both are calculated using unique clicks divided by unique opens. Use this metric to see how content performs in a particular email as well as compare how content performs across your email campaigns.
Please don’t hesitate to contact us for help with this feature.
Will I see historical data once I connect my MailChimp account?
Yes! Matcha will pull in historical data so that you can see all of the results from campaigns prior to the integration. If you do not immediately see data, it can take up to an hour to sync. You will also see historical content-attributed visits and clicks beginning from when you installed the Matcha content tracking snippet on your website.
The number of clicks to my content pages is incorrect. What’s wrong?
To accurately track content analytics, you need to have the Matcha content tracking snippet correctly installed on your website. We are happy to help with troubleshooting this.
What types of email campaigns do you support with this integration?
Currently, the integration includes data from what MailChimp calls "regular email campaigns." This does not include automated email campaigns or ongoing email campaigns.
There is a discrepancy between the data in my MailChimp account and what is showing in Matcha analytics. What’s going on?
MailChimp data is pulled into Matcha every hour, so the data may not have updated within Matcha. Also, you can check the status of the connection in the Settings dashboard. We are happy to help with troubleshooting this.
How many MailChimp accounts can I connect to Matcha?
Currently, each Matcha account can support one MailChimp account. You can switch the connected account by deactivated the current MailChimp account and adding the new one in the Setting section.