Matcha has a constantly growing library from local markets throughout the United States.
Whenever you are searching for content to publish, you should always start by searching 1-2 keywords relevant to both your customer and your brand- in what scenario does someone use your products? Use this question as a guide for choosing a keyword.
The next step is to narrow those results by using filters.
In this article, you’ll learn how to narrow your content selection using the following filters:
Location
This filter will only show you articles related to the locations you choose! Use the Location filter to find articles specific to a certain country, region, state or city.
Topic
The topic filter aligns with subjects and activities relevant to your vertical. Use this filter to search for content on subjects that interest your audiences.
Persona
Our persona filter is based upon the OIA breakdown of consumer types. Use this filter to search for articles that will resonate with specific audiences.
Tag
The tag filter personal to you! Learn more about how to tag articles. Use this filter to search for articles you have previously tagged.
Content Type
Content type refers to the style or format of the article.
Helpful tip: When searching for content to drive traffic, we recommend filtering for listicles and guides which often have intriguing headlines and dense high-value content.
Publisher
Matcha works with premium publishers to fill our library with quality content. Use this filter to find articles from publishers who create content that resonates with your readers.
