Matcha lead form tracking is enabled by default when your account is created. This integration allows you to see which content generates subscribers on your site.
Once you’ve published content to your site the Matcha app will begin tracking and then reporting subscribers.
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Activating lead form tracking
Before you start, make sure you have some form of email collection active on your site.
If Lead Form Tracking is not enabled initially or becomes disabled:
- Go to Matcha settings.
- Click the 'Lead form tracking' section.
- Turn "Track lead forms automatically" on.
When the Matcha app identifies a new lead form on your site, it will automatically start tracking submissions to that form and attribute the subscriber to the last-read piece of content. You’ll receive an email from the app about any new forms that have been identified on your site daily.
Matcha will automatically identify lead forms from the following providers:
- AddThis
- Constant Contact
- Demandware
- Emma
- ExactTarget
- HubSpot
- Klaviyo
- MailChimp
- Privy
- Simpleview
If you use another email provider for your lead forms, or you use custom forms, you can also track them using our “magic class” as described in our section on tracking custom forms below.
Lead form analytics
As lead form data is collected on your site, you will see them come in as subscribers on your Subscribers tab. In order to be counted as a subscriber, the reader must have interacted with some content published from Matcha on your site prior to submitting their email address.
You can slo view this data as leads in your Insights tab.
Tracking custom forms with the magic class
Custom forms can be tracked by simply adding the classname "rr-tracked" to the form element. Once the classname is added, Matcha will automatically identify those forms and begin tracking.
For example, the classname has been added to the form below:
<form name="custom-lead-form" action="" class="rr-tracked">
<label for="email_address">Please enter your email to subscribe:</label>
<input type="text" name="email_address" />
</form>Once the form has this “magic class,” it will be tracked in the same way as described above. You can expect to see the following in your lead form tracking settings page:
